Give Your Business the Edge With an Online Press Release

What is all the fuss about online press releases? Aren't we just talking about another advertising strategy? That might appear to be the case, but what a great means of advertising! With an online press release you are right up there with the big boys; your business will have the sort of national and international exposure that would otherwise cost a fortune and which, just a few years ago, you could never have dreamed of.

While your competitors are still struggling with reaching out to the local market, because of your PR release, the name of your business will be bouncing around the world, reaching places you may never have even heard of and your potential client base will have expanded beyond what you ever thought possible. All you have to do is team up with a reputable online best press release distribution service to prepare your release and your business will receive worldwide exposure.

The whole point of online press releases is to drive business to your site and it's a lot easier than you might think. Your article needs a short, descriptive title (search engines have an annoying habit of truncating titles that are too long) followed by an engaging opening paragraph that will make the reader want to continue. Next should be the main body of the article containing just a few paragraphs about a new product, an open day, a special offer or something similar that will make an interesting story. Your closing paragraph is the one that briefly describes your business and has the contact details for potential clients.

Your article is best restricted to around 500 words, which is a comfortable length that will not be off-putting for readers. Included in your online press release must be a few keywords repeated throughout the piece to facilitate Search Engine Optimization so that clients will be directed to your website.

It is important that you find a good PR distribution agency. The right agency will give advice and guidance on the preparation of your online press release and, if necessary, will do it all for you. They will even help you embed graphics and videos to make your presentation more attractive.

Then comes the exciting part. The agency puts your article on the Internet. It will be distributed to the three major search engines, Google, Yahoo and Bing, and to the major online news agencies including Google News, Yahoo! News, ABC News.com and the like. With such extensive networks and distribution, your online press release will reach the widest possible audience in the shortest possible time.

You might expect this sort of coverage to cost a small fortune but, in fact, it is remarkably inexpensive and it is a great way to get your business a step or two ahead of the opposition. And once your online press release starts to work, your email inbox will get very busy and the phones will start ringing. It will represent unbelievable value for money and could prove to be the key to growing your business